Intrigued by his father, Gary’s, passion and unique approach to business, Nathan, age 34, took an interest in his real estate business from a young age. He earned his real estate license and began working in the 1031 industry at the age of 18. After a year and a half of learning the ropes, Nathan departed to Taiwan on an LDS mission. Upon his return in 2005, he reactivated his real estate license and resumed working with Realtynet Advisors as well as building 1031 Exchange Place through an innovative model that involved establishing coop relationships with title companies and real estate brokerage firms. From 2005 to 2009, his time at Realtynet and 1031 Exchange Place confirmed not only his love for not only creative ways of doing business but also design and marketing. He began teaching himself to design the necessary marketing collateral.
After the downturn of the real estate market, Nathan continued to pursue opportunities in startups and his own ventures that would allow him to further expand his abilities in design and marketing. He was able to combine his skills in web design, online marketing, brand strategy, and photography with his passion for fly fishing and the outdoors to create his own online presence and brands. Through his own properties, he as able to provide content creation, online marketing, brand strategy, and ecommerce for companies like Nature Valley/General Mills, Orvis, Patagonia, KEEN, Stanley, Smith Optics, Yakima, and Big Agnes.
In addition to his own projects, Nathan joined Lancera, a web development and outsourcing company, as it’s first US-based employee. In his year at Lancera he was able to play a key role in growing their US team to 6 and offshore team to over 60 employees. At the time of his departure, Lancera also earned a #15 spot in UVEF’s “Top 25 under 5.”
Nathan left Lancera to focus on what had been a moonlight gig with a friend into a full-time focus providing online marketing and web design services. For 3 years, Nathan worked at growing a successful SEO and online marketing company providing services to companies in many industries: KSL, Energy Solutions, City Creek Mortgage, Roseman University, McCullough Sparks, and Village Baker were a few of his clients.
After 3 years at SEOWerks, Nathan realized his creative side was left unfulfilled. He left SEOWerkz and pursued and opportunity with a new and promising studio called Number 04 where he’d be able to work closely with a very talented team of designers and branding experts. Here he was able to work closely with clients providing strategy and use various mediums of design to help fulfill clients’ needs. Clients included Vivint Smart Home, Vivint Solar, Podium, Aptive, Plastc, Kaskade, and Strawberry Bay Marina.
After spending a year at Number 04, the 4 partners in the business decided to part ways, letting all 11 employees go. At this time Nathan went on to consult for the studio’s largest client as well as build his own client base. It was after a year of working on his own where his path crossed again with his father. Not long after consulting one day a week, they had explored various directions to pursue and decided to combine efforts in the 1031 industry.
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